The Body Firm™ Story
Founded in 2015, The Body Firm™ was born from a simple insight: the body care category lacked true, science-backed skincare solutions.

The brand set out to change that—pioneering a serious skincare approach specifically for the body. The breakthrough? A targeted solution designed to visibly improve the look of crepey skin – Crépe Erase.

What Is Crepey Skin?
As we age, skin becomes thinner and less able to retain moisture, due to declining levels of collagen and elastin—the proteins that help maintain firmness and elasticity.

Crepey skin appears thin, dry, and fragile—much like the texture of crêpe paper, which is where the name comes from.